"The good lawyer is the great salesman"
About this Quote
The genius of Reno’s phrasing is its friction. “Great” elevates “salesman” from sleaze to skill, forcing the listener to confront an uncomfortable overlap between justice and marketing. Sales is not necessarily lying; it’s choosing emphasis, controlling framing, and understanding what people will accept as reasonable. That’s exactly what trials, negotiations, and policy battles run on. Even when the law is clear, humans aren’t. Juries are emotional; judges are fallible; opponents are strategic. The lawyer’s job is to translate complexity into a story with stakes, clarity, and momentum.
In context, Reno’s career underscores the point. As Attorney General, she had to “sell” legitimacy: justify enforcement choices, defend institutions under public scrutiny, and communicate decisions that would never satisfy everyone. The subtext isn’t cynical so much as realistic: justice doesn’t advance on righteousness alone. It advances when someone can convince the room.
Quote Details
| Topic | Sales |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Reno, Janet. (2026, January 16). The good lawyer is the great salesman. FixQuotes. https://fixquotes.com/quotes/the-good-lawyer-is-the-great-salesman-133048/
Chicago Style
Reno, Janet. "The good lawyer is the great salesman." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-good-lawyer-is-the-great-salesman-133048/.
MLA Style (9th ed.)
"The good lawyer is the great salesman." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-good-lawyer-is-the-great-salesman-133048/. Accessed 21 Feb. 2026.








