"The great menace to the life of an industry is industrial self-complacency"
About this Quote
“Industrial self-complacency” has the bite of a moral critique disguised as business talk. Oates frames complacency as a life-threatening condition, implying that industries don’t simply decline; they choose comfort over vigilance, habits over curiosity. The subtext is cultural as much as economic: institutions tend to mistake their own inertia for inevitability. When an industry congratulates itself for being “the standard,” it stops noticing how standards change, how audiences drift, how labor shifts, how new tools rewrite what people expect and tolerate.
Context matters because Oates has spent a career anatomizing American systems - family, fame, class, violence - and the stories people tell themselves to avoid looking too closely. Read through that lens, the line isn’t just about corporate strategy. It’s about narrative. Industries maintain their dominance by repeating a self-flattering story: our product is essential, our methods proven, our culture unshakeable. Oates punctures that fiction. The menace isn’t external barbarians at the gate; it’s the gatekeepers dozing off, convinced the walls are the work.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Oates, Joyce Carol. (2026, January 16). The great menace to the life of an industry is industrial self-complacency. FixQuotes. https://fixquotes.com/quotes/the-great-menace-to-the-life-of-an-industry-is-119659/
Chicago Style
Oates, Joyce Carol. "The great menace to the life of an industry is industrial self-complacency." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-great-menace-to-the-life-of-an-industry-is-119659/.
MLA Style (9th ed.)
"The great menace to the life of an industry is industrial self-complacency." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-great-menace-to-the-life-of-an-industry-is-119659/. Accessed 12 Feb. 2026.



