"The great rule of moral conduct is next to God, respect time"
About this Quote
The intent is disciplinary. Lavater, a theologian in an age where Protestant piety fused with emerging bourgeois order, is pushing a spirituality that doesn’t stop at belief or feeling. Respecting time means ordering the self: regulating habits, curbing idleness, treating daily life as stewardship. The subtext is anxiety about drift. Leisure, distraction, and procrastination aren’t neutral choices; they’re temptations that pull the soul away from purpose. Time becomes the medium through which virtue is proven, because it’s the one resource everyone receives equally and can’t replenish.
Context matters: late-18th-century Europe is watching older religious certainties rub against modernization - commerce, print culture, tighter social calendars, new rhythms of work. Lavater’s moral hierarchy conveniently sanctifies those rhythms. It’s theology adapted to a world where punctuality is power.
What makes the quote work is its audacity: it elevates an abstraction into an object of reverence. By placing time just under God, Lavater turns every missed hour into a spiritual ledger entry - a stark, motivating, and slightly chilling piece of moral technology.
Quote Details
| Topic | Respect |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Lavater, Johann Kaspar. (2026, January 18). The great rule of moral conduct is next to God, respect time. FixQuotes. https://fixquotes.com/quotes/the-great-rule-of-moral-conduct-is-next-to-god-22697/
Chicago Style
Lavater, Johann Kaspar. "The great rule of moral conduct is next to God, respect time." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/the-great-rule-of-moral-conduct-is-next-to-god-22697/.
MLA Style (9th ed.)
"The great rule of moral conduct is next to God, respect time." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/the-great-rule-of-moral-conduct-is-next-to-god-22697/. Accessed 25 Feb. 2026.










