"The Greatest Generation got to save old tires, dig a Victory Garden and forgo sugar. The Richest Generation is being asked to shop"

This quote by Margaret Carlson is a commentary on the differences between the Greatest Generation and the Richest Generation. The Best Generation, which describes those who lived through the Great Depression and World War II, needed to make sacrifices in order to make it through. They had to conserve old tires, dig a Victory Garden, and give up sugar. In contrast, the Richest Generation, which refers to those who are presently living, is being asked to shop. This implies that the current generation is residing in a time of abundance and success, which shopping is seen as a method to add to the economy. This quote highlights the stark distinctions between the two generations, and acts as a pointer of how fortunate the Richest Generation is.