"The greatly increased consumption of alcoholic beverages is very largely a direct result of the increased purchasing power created by wartime expenditures"
About this Quote
The context matters: wartime spending supercharges employment and wages, loosens household austerity, and concentrates stress in the same moment. King frames rising alcohol consumption as the predictable shadow of mobilization. It’s a subtle form of political self-protection. If the government must spend to fight, and spending brings social side effects, then leaders can justify new controls (taxation, rationing, licensing, temperance measures) without admitting that the war itself is grinding people down. The subtext: the nation’s moral temperature can’t be regulated by sermons alone; it must be engineered through purchasing power and supply.
There’s also a quiet class and gender politics embedded here. “Increased purchasing power” points to workers and soldiers with cash in hand, implying that newly empowered consumers are newly unruly. King’s intent is less to empathize than to domesticate: map disorder onto economics, then claim the right to manage both.
Quote Details
| Topic | War |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
King, William Lyon Mackenzie. (2026, January 16). The greatly increased consumption of alcoholic beverages is very largely a direct result of the increased purchasing power created by wartime expenditures. FixQuotes. https://fixquotes.com/quotes/the-greatly-increased-consumption-of-alcoholic-100252/
Chicago Style
King, William Lyon Mackenzie. "The greatly increased consumption of alcoholic beverages is very largely a direct result of the increased purchasing power created by wartime expenditures." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-greatly-increased-consumption-of-alcoholic-100252/.
MLA Style (9th ed.)
"The greatly increased consumption of alcoholic beverages is very largely a direct result of the increased purchasing power created by wartime expenditures." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-greatly-increased-consumption-of-alcoholic-100252/. Accessed 12 Feb. 2026.



