"The guys in Kiss use some make up too so at first it was exiting. I've almost stopped using make-up nowadays"

Ville Valo, the Finnish singer known as the frontman of the band HIM, touches on personal transformation and the evolution of identity within the context of rock music. By referencing Kiss, a band celebrated not only for its music but also for its extravagant stage presence and distinctive make-up, Valo situates his early relationship with make-up within the broader historical practices of rock performers. For many, make-up serves as both a mask and a symbol: it allows performers to adopt alternative personas, tap into theatricality, and, in some ways, shield aspects of their personal selves from public scrutiny.

Valo’s initial excitement about using make-up draws a parallel to the sense of adventure and experimentation common among young artists. The discovery of creative aesthetics, amplified by influential figures such as the members of Kiss, is both liberating and empowering; it allows for exploration of boundaries, artistry, and self-expression. For newcomers, make-up can be a gateway to confidence, serving as a visual manifestation of inner aspirations, helping to construct an image that both attracts attention and creates a unique space within the music scene.

As time passes, Valo notes he has “almost stopped using make-up nowadays,” signifying a shift in his approach to performance and self-presentation. This evolution may reflect greater self-assurance and authenticity. What was once a necessary or exciting ritual becomes less significant as an artist settles into their sense of self. The retreat from elaborate make-up could indicate comfort with vulnerability, a desire to connect more directly with audiences, or simply a shift in artistic priorities. It could also mirror changes in the music industry and cultural preferences, where rawness and realness are often prized over spectacle.

Valo’s words underline a universal experience: the journey from emulating idols and focusing on external appearance towards a more internalized, intrinsic sense of artistry and identity. What begins in excitement often matures into authenticity, suggesting that growth in art is as much about letting go as it is about embracing new things.