"The hardware manufacturers, game designers, cable companies and computer companies and, in fact, film studios are going to ensure that this thing marches on. They know that they are going to make an enormous amount of money from it"
About this Quote
There is a musician's clarity in Dolby's prediction: follow the money and the future will show up on schedule. He isn't romanticizing technology as progress or community; he's describing it as a coalition of industries pushing a single boulder uphill together because the boulder is made of profit. The phrase "ensure that this thing marches on" is doing double duty. "Ensure" hints at active engineering, not passive evolution. "Marches on" gives the whole process a military cadence, suggesting inevitability, discipline, and a bit of menace. This isn't a wave; it's a coordinated advance.
The roll call matters: hardware manufacturers, game designers, cable companies, computer companies, film studios. Dolby stacks them like dominoes to show an ecosystem, not a gadget. Each sector becomes both beneficiary and enforcer, building compatibility, marketing desire, and normalizing new habits until opting out feels like refusing electricity. When he says "they know", he's pointing to corporate certainty as a kind of faith: not in the cultural value of the medium, but in the reliability of extraction. The audience is meant to hear the unspoken line: when enough powerful players align, the consumer's "choice" starts to look like pre-written choreography.
Contextually, this lands in the era when digital convergence was becoming a business strategy rather than a nerdy promise: games borrowing cinematic language, film moving into home formats, cables becoming pipelines for everything. Dolby, coming from music, reads the room like an artist who has watched formats and gatekeepers reshape what gets made. It's less prophecy than a warning shot: innovation will be framed as destiny, but the engine is revenue, and the march won't pause to ask who gets to lead.
The roll call matters: hardware manufacturers, game designers, cable companies, computer companies, film studios. Dolby stacks them like dominoes to show an ecosystem, not a gadget. Each sector becomes both beneficiary and enforcer, building compatibility, marketing desire, and normalizing new habits until opting out feels like refusing electricity. When he says "they know", he's pointing to corporate certainty as a kind of faith: not in the cultural value of the medium, but in the reliability of extraction. The audience is meant to hear the unspoken line: when enough powerful players align, the consumer's "choice" starts to look like pre-written choreography.
Contextually, this lands in the era when digital convergence was becoming a business strategy rather than a nerdy promise: games borrowing cinematic language, film moving into home formats, cables becoming pipelines for everything. Dolby, coming from music, reads the room like an artist who has watched formats and gatekeepers reshape what gets made. It's less prophecy than a warning shot: innovation will be framed as destiny, but the engine is revenue, and the march won't pause to ask who gets to lead.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
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