"The herd seek out the great, not for their sake but for their influence; and the great welcome them out of vanity or need"
About this Quote
Then he turns the blade on the powerful. The great “welcome them” not because they’re generous, but because they’re susceptible - to vanity, to loneliness, to the logistical need for bodies. Napoleon, a man who rose by mastering spectacle as much as strategy, knows that grandeur requires an audience and an apparatus. Crowds aren’t just applause; they’re legitimacy. In that sense, the “herd” is both tool and threat: useful when it consolidates authority, dangerous when it swings to a new magnet.
The subtext is almost confession. Napoleon built an empire on conscription, propaganda, and the careful management of allegiance. He also watched the same public tides turn: revolutionary fervor becomes imperial pageantry, then exhaustion, then betrayal. The line captures the transactional core of political mythmaking - how leaders translate need into destiny, and how followers translate admiration into advantage.
It works because it refuses moral consolation. No noble citizens, no heroic rulers - just a tight loop of appetite and dependence, the psychology of crowds meeting the psychology of ambition.
Quote Details
| Topic | Leadership |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Bonaparte, Napoleon. (2026, January 17). The herd seek out the great, not for their sake but for their influence; and the great welcome them out of vanity or need. FixQuotes. https://fixquotes.com/quotes/the-herd-seek-out-the-great-not-for-their-sake-34186/
Chicago Style
Bonaparte, Napoleon. "The herd seek out the great, not for their sake but for their influence; and the great welcome them out of vanity or need." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/the-herd-seek-out-the-great-not-for-their-sake-34186/.
MLA Style (9th ed.)
"The herd seek out the great, not for their sake but for their influence; and the great welcome them out of vanity or need." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/the-herd-seek-out-the-great-not-for-their-sake-34186/. Accessed 12 Feb. 2026.











