"The highest grossing films have great, moral messages - not dirty, base themes, so we're trying to get producers to make more of the uplifting movies"
About this Quote
The phrasing does more work than it admits. “Great, moral messages” flatters the audience’s self-image: if you buy tickets to the winners, you’re not just being entertained, you’re being good. The opponent is painted in blunt, almost Puritan colors: “dirty, base themes.” That’s not critique; it’s stigma. It suggests a culture-war map where certain stories (sex, mess, moral ambiguity, systemic critique) aren’t just unpleasant but illegitimate. Brittany’s “so we’re trying to get producers” is the tell: this is about influence. It imagines a coordinated nudge of gatekeepers, not a grassroots shift in taste.
Contextually, it’s a familiar Hollywood reflex: after a run of family-friendly juggernauts, the industry loves to retroactively claim virtue as the secret ingredient. The subtext is reassurance - to fans, to advertisers, to nervous cultural arbiters - that entertainment can be profitable without being “corrupting.” It’s also a soft attempt to police the boundaries of what mainstream stories are allowed to explore, using the language of decency to make the case for safer, more saleable cinema.
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Citation Formats
APA Style (7th ed.)
Brittany, Morgan. (2026, January 17). The highest grossing films have great, moral messages - not dirty, base themes, so we're trying to get producers to make more of the uplifting movies. FixQuotes. https://fixquotes.com/quotes/the-highest-grossing-films-have-great-moral-64816/
Chicago Style
Brittany, Morgan. "The highest grossing films have great, moral messages - not dirty, base themes, so we're trying to get producers to make more of the uplifting movies." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/the-highest-grossing-films-have-great-moral-64816/.
MLA Style (9th ed.)
"The highest grossing films have great, moral messages - not dirty, base themes, so we're trying to get producers to make more of the uplifting movies." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/the-highest-grossing-films-have-great-moral-64816/. Accessed 9 Feb. 2026.


