"The history of trying to start a daily where there already is one is that it has never worked"
About this Quote
The key move is how “daily” does double duty. On the surface, it’s a practical marker: frequency, stamina, resources. Subtextually, “daily” signals the institution itself: the established channel that already feeds the public rhythm. In Morton’s world, rival dailies resemble rival pulpits. A second voice arriving “where there already is one” threatens not healthy competition but fragmentation: divided loyalties, diluted trust, a marketplace where truth becomes just another option.
The sentence is also a preemptive strike. By casting the matter as settled by “history,” Morton shuts down entrepreneurial optimism before it starts. No need to argue about strategy, talent, or timing; the category itself is cursed. It’s conservatism wearing the mask of realism: if failure is inevitable, then maintaining the monopoly becomes not self-interest but stewardship.
Read in context, it’s a warning to anyone tempted to confuse novelty with legitimacy. Morton isn’t predicting the future so much as policing the present.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Morton, John. (2026, January 16). The history of trying to start a daily where there already is one is that it has never worked. FixQuotes. https://fixquotes.com/quotes/the-history-of-trying-to-start-a-daily-where-103055/
Chicago Style
Morton, John. "The history of trying to start a daily where there already is one is that it has never worked." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-history-of-trying-to-start-a-daily-where-103055/.
MLA Style (9th ed.)
"The history of trying to start a daily where there already is one is that it has never worked." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-history-of-trying-to-start-a-daily-where-103055/. Accessed 13 Feb. 2026.







