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Time & Perspective Quote by John Morton

"The history of trying to start a daily where there already is one is that it has never worked"

About this Quote

A line like this only looks like dry logistics until you hear the clergyman underneath it: a man trained to think in terms of authority, succession, and the dangers of schism. Morton’s phrasing borrows the tone of providential history, that medieval habit of treating outcomes as evidence of deeper order. “The history of trying” isn’t just a spreadsheet of past failures; it’s an appeal to precedent as a moral force. If it “has never worked,” then the attempt isn’t merely risky - it’s bordering on improper.

The key move is how “daily” does double duty. On the surface, it’s a practical marker: frequency, stamina, resources. Subtextually, “daily” signals the institution itself: the established channel that already feeds the public rhythm. In Morton’s world, rival dailies resemble rival pulpits. A second voice arriving “where there already is one” threatens not healthy competition but fragmentation: divided loyalties, diluted trust, a marketplace where truth becomes just another option.

The sentence is also a preemptive strike. By casting the matter as settled by “history,” Morton shuts down entrepreneurial optimism before it starts. No need to argue about strategy, talent, or timing; the category itself is cursed. It’s conservatism wearing the mask of realism: if failure is inevitable, then maintaining the monopoly becomes not self-interest but stewardship.

Read in context, it’s a warning to anyone tempted to confuse novelty with legitimacy. Morton isn’t predicting the future so much as policing the present.

Quote Details

TopicBusiness
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Citation Formats

APA Style (7th ed.)
Morton, John. (2026, January 16). The history of trying to start a daily where there already is one is that it has never worked. FixQuotes. https://fixquotes.com/quotes/the-history-of-trying-to-start-a-daily-where-103055/

Chicago Style
Morton, John. "The history of trying to start a daily where there already is one is that it has never worked." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-history-of-trying-to-start-a-daily-where-103055/.

MLA Style (9th ed.)
"The history of trying to start a daily where there already is one is that it has never worked." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-history-of-trying-to-start-a-daily-where-103055/. Accessed 13 Feb. 2026.

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About the Author

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John Morton (1420 AC - September 15, 1500) was a Clergyman from England.

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