"The industry is becoming very ready for animal identification"
About this Quote
Johanns' intent reads as reassurance aimed at multiple audiences that do not trust each other. To consumers and trade partners, "animal identification" signals traceability: a clean chain of custody that can localize outbreaks and keep export markets open. To industry stakeholders, it promises order and predictability, the kind that keeps product moving when crisis hits. The subtext for skeptical ranchers is more pointed: resistance is being outgrown. "Becoming" implies inevitability; "ready" suggests that objections are temporary growing pains rather than principled dissent.
The phrase also cleverly avoids naming the real sticking points: who pays for tags and readers, who owns the data, and how "identification" slides into "tracking". By framing the system as an industry-led evolution rather than a contested governmental mandate, Johanns positions policy as progress - the oldest trick in political language, especially when the progress involves turning living animals into legible units in a national database.
Quote Details
| Topic | Technology |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Johanns, Mike. (2026, January 16). The industry is becoming very ready for animal identification. FixQuotes. https://fixquotes.com/quotes/the-industry-is-becoming-very-ready-for-animal-89015/
Chicago Style
Johanns, Mike. "The industry is becoming very ready for animal identification." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-industry-is-becoming-very-ready-for-animal-89015/.
MLA Style (9th ed.)
"The industry is becoming very ready for animal identification." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-industry-is-becoming-very-ready-for-animal-89015/. Accessed 18 Feb. 2026.





