"The joke of our time is the suicide of intention"
About this Quote
The context is Adorno’s postwar diagnosis of advanced capitalism and mass culture: a world where even sincerity is processed, packaged, and resold. In the culture industry, intention becomes preformatted. You think you’re choosing; you’re selecting from menus designed to anticipate you. In politics, slogans replace programs and “engagement” becomes a managed emotion. In art, the desire to mean something risks becoming another marketable pose. The bitter punch is that intention doesn’t get murdered by an obvious tyrant; it quietly consents to its own disappearance, swapping the hard labor of purpose for the comfort of scripts.
The line also carries Adorno’s suspicion of the modern subject. If individuality is increasingly manufactured, then intention starts to look like a retro myth we keep repeating to feel autonomous. The “joke” is that we still talk like agents while living like products, and the laughter is what keeps the tragedy from sounding too loud.
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Citation Formats
APA Style (7th ed.)
Adorno, Theodor. (2026, January 17). The joke of our time is the suicide of intention. FixQuotes. https://fixquotes.com/quotes/the-joke-of-our-time-is-the-suicide-of-intention-28508/
Chicago Style
Adorno, Theodor. "The joke of our time is the suicide of intention." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/the-joke-of-our-time-is-the-suicide-of-intention-28508/.
MLA Style (9th ed.)
"The joke of our time is the suicide of intention." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/the-joke-of-our-time-is-the-suicide-of-intention-28508/. Accessed 8 Feb. 2026.








