"The key to organizing an alternative society is to organize people around what they can do, and more importantly, what they want to do"
About this Quote
The pivot from “what they can do” to “what they want to do” is where the real provocation lives. “Can” speaks to capacity, skills, resources, the hard limits imposed by class and time. “Want” is desire, agency, the part of a person capitalism and bureaucracy routinely treat as irrelevant or dangerous. Hoffman’s subtext: durable dissent doesn’t come from guilt or ideological purity tests; it comes from aligning politics with lived motivation. People don’t sustain movements on obligation alone. They sustain them when the work feels like an extension of their own appetites and identities.
In the late 1960s and ’70s, Hoffman and the Yippies understood media spectacle, but they also understood burnout. This quote is an antidote to the martyr model of activism. It argues for a politics that recruits through possibility: build roles people actually want, and you create commitment without coercion. It’s also a quiet warning to left movements that mirror the systems they oppose: if your “alternative society” demands joyless self-denial, you’re just recreating the same hierarchy with cooler slogans.
Quote Details
| Topic | Team Building |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Hoffman, Abbie. (2026, January 16). The key to organizing an alternative society is to organize people around what they can do, and more importantly, what they want to do. FixQuotes. https://fixquotes.com/quotes/the-key-to-organizing-an-alternative-society-is-137381/
Chicago Style
Hoffman, Abbie. "The key to organizing an alternative society is to organize people around what they can do, and more importantly, what they want to do." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-key-to-organizing-an-alternative-society-is-137381/.
MLA Style (9th ed.)
"The key to organizing an alternative society is to organize people around what they can do, and more importantly, what they want to do." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-key-to-organizing-an-alternative-society-is-137381/. Accessed 11 Feb. 2026.





