"The kind of acting I used to enjoy no longer exists because your prime consideration is the budget, running time, the cost - and whether they'll understand it in Milwaukee"
About this Quote
The Milwaukee jab is doing double duty. On one level it’s a pointed caricature of the mass market - a stand-in for executives’ anxieties about Middle America. On another, it exposes a quiet contempt embedded in studio decision-making: not respect for audiences, but fear of them. “Whether they’ll understand it” isn’t really about viewers’ intelligence; it’s about a system that preemptively sandpapers meaning into easily exported shapes. Bogarde frames the problem as comprehension, but the subtext is control.
Context matters. By the late 1960s and into the 70s, cinema was becoming increasingly corporatized, with marketing logic hardening into formula: tight runtimes, clean genres, universal beats. Bogarde’s own career - escaping British studio polish for the moral unease of Visconti and Losey - makes this sound personal. He’s mourning a period when acting could be an art of discomfort, not just a product engineered to survive focus groups.
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Citation Formats
APA Style (7th ed.)
Bogarde, Dirk. (2026, January 16). The kind of acting I used to enjoy no longer exists because your prime consideration is the budget, running time, the cost - and whether they'll understand it in Milwaukee. FixQuotes. https://fixquotes.com/quotes/the-kind-of-acting-i-used-to-enjoy-no-longer-121820/
Chicago Style
Bogarde, Dirk. "The kind of acting I used to enjoy no longer exists because your prime consideration is the budget, running time, the cost - and whether they'll understand it in Milwaukee." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-kind-of-acting-i-used-to-enjoy-no-longer-121820/.
MLA Style (9th ed.)
"The kind of acting I used to enjoy no longer exists because your prime consideration is the budget, running time, the cost - and whether they'll understand it in Milwaukee." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-kind-of-acting-i-used-to-enjoy-no-longer-121820/. Accessed 12 Feb. 2026.





