Leadership Quote by Gro Harlem Brundtland

Brundtland’s sentence reads like classic diplomatic choreography: a “launch” timed to “coincide” with a WHO “initiation,” ending in the soft promise that “a good partnership could be established.” It’s bureaucratic language with a strategic purpose. The point isn’t inspiration; it’s alignment. She’s stitching together two timelines so the report doesn’t land as an isolated document but as an instrument inside an emerging global agenda.

The specific intent is to convert a publication into leverage. By naming WHO’s “global strategy,” Brundtland (a politician fluent in institutional ecosystems and, notably, a former WHO director-general) signals that osteoporosis is not a niche clinical concern but a policy problem ready for coordination, funding, and measurable commitments. “Prevention and control” matters here: it frames the condition as governable through systems (screening, nutrition, aging policy, primary care access) rather than resigned-to fate.

The subtext is coalition-building with plausible deniability. “I think” and “could be established” sound modest, but they’re invitations with gentle pressure: if the strategy is global, actors who stay outside it look parochial or negligent. “Common efforts” flattens institutional differences and stakes out moral high ground, making partnership seem like the default responsible choice.

Contextually, this sits in the late-20th/early-21st-century turn toward “global strategies” for chronic, noncommunicable diseases as populations age and health costs climb. Osteoporosis becomes a proxy for how seriously governments take long-term prevention: unglamorous, expensive when ignored, and politically safer to address through cooperation than through confrontation.