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Creativity Quote by Bono

"The less you know, the more you believe"

About this Quote

Ignorance isn’t framed here as a harmless gap in information; it’s treated like an accelerant. Bono’s line works because it flips a comforting story we like to tell about belief - that faith is noble, conviction is strong, certainty is admirable. Instead, he suggests certainty often isn’t earned at all. It’s purchased cheaply with not knowing. The less you’re exposed to complexity, contradiction, and inconvenient data, the easier it is to keep your worldview clean, flattering, and absolute.

As a musician who’s spent decades straddling stadium-pop uplift and global political advocacy, Bono isn’t just dunking on “dumb people.” The subtext is self-implicating: crowds, movements, even rock’s own mythmaking thrive on simplified narratives. Anthems work by compressing the world into something chantable. That compression can inspire solidarity - and it can also make believers out of people who haven’t had to test their beliefs against reality.

Contextually, the quote lands neatly in an era where information is abundant but understanding is scarce. Algorithms reward confidence over caution; misinformation spreads faster than nuance; ideology becomes a lifestyle brand. “Believe” here isn’t spiritual so much as social: belief as belonging, as identity protection, as the psychological relief of not having to keep revising your opinions.

The sting is that knowledge doesn’t guarantee wisdom either - it just makes belief harder to maintain without humility. Bono’s point isn’t that belief is bad. It’s that unearned belief is seductive, and seduction scales.

Quote Details

TopicTruth
Source
Text match: 100.00%   Provider: Cross-Reference
Evidence:
The less you know the more you believe. This line is not originally a standalone Bono aphorism; it appears as a lyric in U2’s song “Last Night on Earth” (track on the album Pop). The quote is often reproduced with commas (“The less you know, the more you believe”), but the official U2.com lyrics present it without commas. The earliest publication is the commercial release of Pop in 1997 (and also the “Last Night on Earth” single released July 1, 1997).
Other candidates (2)
Sex 'n' Drugs 'n' Strong Opinions! The Book of Rock Quotes (Michael Heatley, 2010) compilation95.0%
... THE LESS YOU KNOW , THE MORE YOU BELIEVE . ” BONO " The BBC is a great quivering mess creeping into the 1940s out...
Last Night on Earth (U2, 1997) primary60.0%
Song: "Last Night on Earth" by U2
Cite

Citation Formats

APA Style (7th ed.)
Bono. (2026, February 10). The less you know, the more you believe. FixQuotes. https://fixquotes.com/quotes/the-less-you-know-the-more-you-believe-101232/

Chicago Style
Bono. "The less you know, the more you believe." FixQuotes. February 10, 2026. https://fixquotes.com/quotes/the-less-you-know-the-more-you-believe-101232/.

MLA Style (9th ed.)
"The less you know, the more you believe." FixQuotes, 10 Feb. 2026, https://fixquotes.com/quotes/the-less-you-know-the-more-you-believe-101232/. Accessed 13 Feb. 2026.

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The Less You Know, The More You Believe by Bono
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About the Author

Bono

Bono (born May 10, 1960) is a Musician from Ireland.

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