"The mainstream press and television do a very soft job of covering the press, either as corporate entities or as news organizations"
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A journalist accusing “the mainstream press” of going easy on “the press” lands like an insider breaking ranks: not a populist sneer at media bias, but a structural complaint about a profession that won’t audit its own power. Schanberg’s phrasing is doing quiet, surgical work. “Soft job” isn’t just “inadequate”; it implies coziness, clubbiness, a willful lack of abrasion. The press, in his view, treats itself with kid gloves.
The key move is the double definition of “the press” as both “corporate entities” and “news organizations.” That split signals the real target: the contradiction between journalism’s public-service self-image and its private incentives. When outlets cover politics or business, they perform skepticism as a brand promise. When the subject is ownership, advertisers, consolidation, labor practices, or the market logic shaping editorial choices, skepticism suddenly feels impolite. Schanberg is pointing to a conflict of interest that doesn’t require a conspiracy; it just requires career paths, social proximity, and institutional self-protection.
Context matters. Schanberg’s career was forged in the era when investigative reporting still sold itself as an adversarial civic instrument, then watched as television news hardened into a ratings product and newspapers became increasingly corporate. The line anticipates today’s media economy, where “media criticism” is often siloed into niche columns or rival-outlet sniping, while the deeper questions - who owns the microphone, who funds it, what pressures get normalized - are treated as inside baseball. His intent is a demand for reflexive accountability: if the press wants to be society’s watchdog, it has to be willing to bite its own hand.
The key move is the double definition of “the press” as both “corporate entities” and “news organizations.” That split signals the real target: the contradiction between journalism’s public-service self-image and its private incentives. When outlets cover politics or business, they perform skepticism as a brand promise. When the subject is ownership, advertisers, consolidation, labor practices, or the market logic shaping editorial choices, skepticism suddenly feels impolite. Schanberg is pointing to a conflict of interest that doesn’t require a conspiracy; it just requires career paths, social proximity, and institutional self-protection.
Context matters. Schanberg’s career was forged in the era when investigative reporting still sold itself as an adversarial civic instrument, then watched as television news hardened into a ratings product and newspapers became increasingly corporate. The line anticipates today’s media economy, where “media criticism” is often siloed into niche columns or rival-outlet sniping, while the deeper questions - who owns the microphone, who funds it, what pressures get normalized - are treated as inside baseball. His intent is a demand for reflexive accountability: if the press wants to be society’s watchdog, it has to be willing to bite its own hand.
Quote Details
| Topic | Writing |
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