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Success Quote by B. C. Forbes

"The man who has won millions at the cost of his conscience is a failure"

About this Quote

Money, in Forbes's framing, is the easiest scoreboard in the world to rig. "Won millions" carries the glow of modern achievement talk - the tidy, measurable triumph that markets, newspapers, and dinner parties can all agree on. Then he snaps the beam in half: "at the cost of his conscience". The phrase isn't moralistic window-dressing; it's a reminder that wealth can be less a reward than a receipt for self-betrayal. You can purchase status, access, even admiration. You can't buy back the part of yourself you had to silence to get it.

The line's sting is in its inversion of the era's success myth. Forbes, a journalist who helped define business news as a genre, knew how the public learns to idolize tycoons: headlines inflate them, fortunes sanitize them, philanthropy retroactively blesses them. His intent is to block that alchemy. If the transaction involves surrendering moral agency - exploiting workers, bribing officials, hollowing out communities, lying as a business model - then the "win" isn't misfortune; it's disqualification.

The subtext also lands on the reader: if you accept millions as the primary proof of merit, you're complicit in the con. "Failure" isn't about bankruptcy or embarrassment. It's a verdict on character and on legacy, implying that the only success worth naming is one that can survive private scrutiny when the applause stops.

Context matters: Forbes wrote in a culture still negotiating the aftertaste of robber-baron capitalism and the rise of corporate power. His sentence reads like an editor's antidote to an economy that keeps trying to turn ethics into a luxury good.

Quote Details

TopicHonesty & Integrity
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Citation Formats

APA Style (7th ed.)
Forbes, B. C. (n.d.). The man who has won millions at the cost of his conscience is a failure. FixQuotes. https://fixquotes.com/quotes/the-man-who-has-won-millions-at-the-cost-of-his-39901/

Chicago Style
Forbes, B. C. "The man who has won millions at the cost of his conscience is a failure." FixQuotes. Accessed February 1, 2026. https://fixquotes.com/quotes/the-man-who-has-won-millions-at-the-cost-of-his-39901/.

MLA Style (9th ed.)
"The man who has won millions at the cost of his conscience is a failure." FixQuotes, https://fixquotes.com/quotes/the-man-who-has-won-millions-at-the-cost-of-his-39901/. Accessed 1 Feb. 2026.

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About the Author

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B. C. Forbes (May 14, 1880 - May 6, 1954) was a Journalist from Scotland.

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