"The man who knows it can't be done counts the risk, not the reward"
About this Quote
The subtext is a critique of a particular personality and a particular culture: the person who confuses realism with resignation, who treats imagination as naivete and failure as a permanent stain. Hubbard's context matters. Writing in an America intoxicated with industrial progress and self-help ethics, he helped sell the gospel of initiative to a growing managerial class. That class could build railroads and factories, but it could also standardize doubt: committees, forecasts, and rules designed to avoid embarrassment more than to chase possibility.
The line works because it doesn't romanticize the dreamer; it indicts the skeptic. It implies that the true risk isn't failure but a life reduced to safe arithmetic, where the reward is never even entered into the ledger.
Quote Details
| Topic | Decision-Making |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Hubbard, Elbert. (2026, January 15). The man who knows it can't be done counts the risk, not the reward. FixQuotes. https://fixquotes.com/quotes/the-man-who-knows-it-cant-be-done-counts-the-risk-35951/
Chicago Style
Hubbard, Elbert. "The man who knows it can't be done counts the risk, not the reward." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/the-man-who-knows-it-cant-be-done-counts-the-risk-35951/.
MLA Style (9th ed.)
"The man who knows it can't be done counts the risk, not the reward." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/the-man-who-knows-it-cant-be-done-counts-the-risk-35951/. Accessed 11 Feb. 2026.






