"The medium is not the message - the message is the message"

Penn Jillette's quote "The medium is not the message - the message is the message" presents a counterpoint to Marshall McLuhan's popular adage, "The medium is the message". McLuhan's assertion proposes that the form through which a message is communicated substantially influences how the message is perceived and comprehended. He argues that the medium forms the experience and therefore substantially modifies the significance.

Nevertheless, Jillette's quote suggests a various view, emphasizing the primacy of the material over the type. By mentioning "the message is the message", Jillette highlights the value of the concept or details being interacted, irrespective of the medium used. This perspective emphasizes the intrinsic value and clearness of the message itself, recommending that the core significance need to base on its own, despite how it is delivered.

In a world flooded with different interaction technologies and platforms-- social networks, tv, print, digital, and others-- Jillette's interpretation calls for a focus on the substance rather than the design or methods of shipment. It suggests that in evaluating communication, concern must be offered to evaluating and understanding the essence of the message itself, rather than being excessively influenced by the medium through which it is sent.

This perspective motivates creators and consumers of media to look beyond surface-level attributes of communication and value the core concepts being presented. It challenges people to evaluate the message's reality, importance, and effect without being swayed by the allure of new and ingenious forms of media.

In essence, Jillette's assertion locations value on prioritizing content and clarity over design and format, promoting for communicators to craft meaningful messages and for audiences to engage critically with the concepts being shared. This approach seeks to promote a much deeper understanding and gratitude for the material, keeping that despite technological developments and shifts in media landscapes, the core message maintains its significance.