Success Quote by Peter Chernin

There is nothing accidental about the phrase "exploding": it turns a market trend into a moral imperative. Peter Chernin is speaking in the fluent dialect of media capitalism, where urgency ("now or never") and inevitability ("it makes perfect sense") do the heavy lifting. The sentence is engineered to make a strategic bet sound like basic hygiene. If mobile is exploding, then not building for it isn't cautious; it's negligent.

The key move is the reframing of "media company" into something more infrastructural than editorial. A "real content destination" isn't just an app or a site, it's a claim on attention: a place users are meant to arrive, linger, and return to. That word "destination" carries the old portal-era fantasy of owning the front door to the internet, updated for the era when the front door lives in your pocket and sends push notifications.

The subtext is about power and positioning in an ecosystem dominated by devices, carriers, and platforms. By invoking "billions of cell-phone users", Chernin isn't celebrating global connectivity so much as advertising scale to investors and partners: the audience is already assembled; the task is to package it, monetize it, and keep it inside your walls. This line sits in the post-web, post-TV pivot moment when legacy media was trying to outrun declining ad models and younger audiences who didn't "go online" so much as live there. "Perfect sense" is the comforting phrase executives use when they're making an expensive leap.