Success Quote by Charles J. Givens

Goal-setting, in Givens's hands, isn’t self-help incense; it’s logistics. The sentence is built like a supply chain: specify, measure, then watch the machinery of “identify, locate, create, and implement” snap into motion. That cascading verb list matters. It quietly reframes ambition as procurement. A goal isn’t a wish you nurture; it’s a target that lets you audit your environment and convert vague effort into a checklist of inputs.

The intent is managerial: reduce uncertainty, reduce wasted motion, reduce the emotional fog that makes people feel busy while staying stuck. “Specific and measurable” isn’t just a nod to SMART goals; it’s a claim about speed. Precision accelerates because it collapses debate. If you can measure it, you can argue less about what counts as progress, delegate more cleanly, and spot gaps earlier. The line is really about decision latency: when the target is fuzzy, every step requires interpretation; when it’s sharp, the next action becomes obvious.

Subtext: resources aren’t found, they’re engineered. “Create” sits in the middle like a tell. If the needed resources don’t exist, a clear goal pressures you to invent them - new skills, new relationships, new capital, new time blocks. That’s classic business logic, and it carries the era’s optimism that execution is a solvable problem if you define the problem tightly enough.

Contextually, this is corporate America’s preference for metrics disguised as motivation: the belief that what gets measured gets managed, and what gets managed gets done. It’s persuasive because it trades inspiration for control - a promise that clarity is the fastest route to traction.