"The more unique your film is and unusual it is and difficult it is, the harder it is to get it financed. That's why a lot of good filmmakers are doing television. They do HBO movies"
About this Quote
Cronenberg isn’t lamenting a fickle audience so much as diagnosing a risk-averse money machine that punishes originality in advance. The line has the blunt cadence of someone who’s spent decades watching budgets become a kind of aesthetic censorship: the stranger, sharper, or more formally challenging your idea is, the more it reads to financiers as “uninsurable.” “Unique” and “unusual” aren’t compliments in the boardroom; they’re red flags.
The subtext is a quiet indictment of how “film” gets defined by capital. Cronenberg, whose work thrives on discomfort and bodily transgression, understands that difficulty is not just an artistic trait but a financial category. When he links “good filmmakers” to television, he’s not declaring TV superior; he’s pointing to the migration pattern of ambition. Premium cable (the HBO name-drop matters) offered a workaround: budgets that can tolerate weirdness, executives who sell brand prestige rather than opening-weekend certainty, and a distribution model built around subscriber retention, not theatrical churn.
There’s also a sly generational realism here. For filmmakers like Cronenberg, the theatrical feature once promised cultural centrality; now it often demands dilution. TV becomes the patronage system that cinema used to be, where a director can smuggle in risk under the cover of “content.” The sting is that the industry celebrates originality in hindsight, but prices it as a liability in real time.
The subtext is a quiet indictment of how “film” gets defined by capital. Cronenberg, whose work thrives on discomfort and bodily transgression, understands that difficulty is not just an artistic trait but a financial category. When he links “good filmmakers” to television, he’s not declaring TV superior; he’s pointing to the migration pattern of ambition. Premium cable (the HBO name-drop matters) offered a workaround: budgets that can tolerate weirdness, executives who sell brand prestige rather than opening-weekend certainty, and a distribution model built around subscriber retention, not theatrical churn.
There’s also a sly generational realism here. For filmmakers like Cronenberg, the theatrical feature once promised cultural centrality; now it often demands dilution. TV becomes the patronage system that cinema used to be, where a director can smuggle in risk under the cover of “content.” The sting is that the industry celebrates originality in hindsight, but prices it as a liability in real time.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
More Quotes by David
Add to List

