"The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. We're just in the beginning stages of what will be a truly remarkable breakthrough for most people - as remarkable as the telephone"
About this Quote
Jobs is selling a future that sounds obvious now and slightly heretical then: the home computer doesn’t win because it computes, but because it connects. The line is classic Jobs-era reframing. He takes a nerdy object associated with spreadsheets, hobbyists, and office drudgery and rebrands it as a social appliance. “Most compelling reason” is doing marketing heavy lifting: he’s not forecasting one use case among many, he’s declaring the killer one that will drag everyone else along.
The subtext is a quiet demotion of standalone computing. Processing power, storage, even software matter less than the network effect of being plugged into something bigger than your house. That’s a strategic argument as much as a cultural one: if the network is the point, then the company that makes the easiest, most human-friendly on-ramp owns the relationship. It’s an early sketch of the Apple playbook, long before “ecosystem” became the buzzword.
The telephone comparison is shrewd because it’s both humble and grand. Humble: the telephone isn’t a status symbol; it’s infrastructure. Grand: once telephony arrives, society reorganizes around it without asking permission. Jobs is borrowing that inevitability. He’s also sidestepping the anxiety of new tech by anchoring it to a familiar revolution: you already accepted one wire into your home that changed everything; you’ll accept another.
Contextually, this sits at the dawn of mainstream networking, when “nationwide communications network” sounded like science fiction or a government project. Jobs frames it as consumer destiny, not technical novelty, and that’s why it lands.
The subtext is a quiet demotion of standalone computing. Processing power, storage, even software matter less than the network effect of being plugged into something bigger than your house. That’s a strategic argument as much as a cultural one: if the network is the point, then the company that makes the easiest, most human-friendly on-ramp owns the relationship. It’s an early sketch of the Apple playbook, long before “ecosystem” became the buzzword.
The telephone comparison is shrewd because it’s both humble and grand. Humble: the telephone isn’t a status symbol; it’s infrastructure. Grand: once telephony arrives, society reorganizes around it without asking permission. Jobs is borrowing that inevitability. He’s also sidestepping the anxiety of new tech by anchoring it to a familiar revolution: you already accepted one wire into your home that changed everything; you’ll accept another.
Contextually, this sits at the dawn of mainstream networking, when “nationwide communications network” sounded like science fiction or a government project. Jobs frames it as consumer destiny, not technical novelty, and that’s why it lands.
Quote Details
| Topic | Internet |
|---|---|
| Source | Help us find the source |
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