"The most excellent and divine counsel, the best and most profitable advertisement of all others, but the least practiced, is to study and learn how to know ourselves. This is the foundation of wisdom and the highway to whatever is good"
About this Quote
Context matters. Charron is writing in late-16th-century France, in the long aftershock of the Wars of Religion, when moral certainty was a weapon and theological factions treated conscience like contested territory. A philosopher-theologian adjacent to Montaigne, he distrusts the ego’s tendency to dress up prejudice as conviction. “To know ourselves” isn’t a self-esteem slogan; it’s an anti-fanaticism technology. If you can identify your appetites, fears, and borrowed opinions, you’re less likely to confuse them with truth.
Even the phrasing “profitable advertisement” is telling: he frames wisdom like a sales pitch, then implies we’ve been buying the wrong product. The subtext is a critique of secondhand morality. You can memorize rules, wear the right beliefs, join the right side - and still be a stranger to the motives steering you. Charron’s “foundation” is an insistence that ethics without self-knowledge is just theater with better lighting.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Charron, Pierre. (2026, January 18). The most excellent and divine counsel, the best and most profitable advertisement of all others, but the least practiced, is to study and learn how to know ourselves. This is the foundation of wisdom and the highway to whatever is good. FixQuotes. https://fixquotes.com/quotes/the-most-excellent-and-divine-counsel-the-best-2693/
Chicago Style
Charron, Pierre. "The most excellent and divine counsel, the best and most profitable advertisement of all others, but the least practiced, is to study and learn how to know ourselves. This is the foundation of wisdom and the highway to whatever is good." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/the-most-excellent-and-divine-counsel-the-best-2693/.
MLA Style (9th ed.)
"The most excellent and divine counsel, the best and most profitable advertisement of all others, but the least practiced, is to study and learn how to know ourselves. This is the foundation of wisdom and the highway to whatever is good." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/the-most-excellent-and-divine-counsel-the-best-2693/. Accessed 6 Feb. 2026.











