War & Peace Quote by Jordi Segués

Peace of mind is the entrepreneur's heresy against the cult of hustle. Jordi Segués Daina frames it not as a weekend luxury or a mindfulness slogan, but as a governing rule, the kind you can consult in the heat of a decision. That’s the quiet flex here: in a culture that treats anxiety as proof of ambition, he’s claiming calm as a performance metric.

The phrasing matters. "Most important" and "guides me every day" turns an internal state into an operating system. It implies a filter for everything entrepreneurs are told to worship: growth at all costs, constant availability, the dopamine churn of metrics. The subtext is less "be serene" than "build a life and a company that don’t require you to betray yourself". Peace of mind becomes strategy, not retreat: choose partners you can sleep after signing with; avoid business models that monetize your attention; design success that doesn’t depend on permanent cortisol.

Contextually, this reads like a response to the late-2010s startup mythology where burnout is worn like a badge and founders narrate suffering as inevitability. By elevating peace of mind to a daily rule, Segués Daina is also drawing a boundary around risk: not all opportunities are worth the psychological debt they accrue. It’s a reminder that entrepreneurship is, at its core, a long game. You can’t outscale a nervous system you’ve reduced to rubble.