"The most important thing in business is to have a clear vision and stick to it"
About this Quote
The intent is managerial, but the subtext is personal. A “clear vision” in Fredriksen’s world usually means a thesis about cycles: buy assets when everyone else is panicking, cut ruthlessly when the boom turns, and accept being unpopular until the numbers vindicate you. “Stick to it” is also a warning about committees. Shipping and energy reward centralized conviction because the stakes are lopsided: a few decisive moves can define a decade, while consensus often just spreads responsibility for mediocre outcomes.
Context matters because vision here isn’t a poster on a wall; it’s a capital allocation story. Fredriksen’s reputation is tied to aggressive dealmaking, tolerance for volatility, and a willingness to absorb reputational heat if the trade is right. The line quietly reframes leadership as stamina: not charisma, not vibes, not endless optionality, but the ability to keep acting on a coherent view when noise gets loud and incentives push you to flinch. It’s a credo for operating in the storm, not selling calm.
Quote Details
| Topic | Vision & Strategy |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Fredriksen, John. (n.d.). The most important thing in business is to have a clear vision and stick to it. FixQuotes. https://fixquotes.com/quotes/the-most-important-thing-in-business-is-to-have-a-172241/
Chicago Style
Fredriksen, John. "The most important thing in business is to have a clear vision and stick to it." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/the-most-important-thing-in-business-is-to-have-a-172241/.
MLA Style (9th ed.)
"The most important thing in business is to have a clear vision and stick to it." FixQuotes, https://fixquotes.com/quotes/the-most-important-thing-in-business-is-to-have-a-172241/. Accessed 2 Feb. 2026.








