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Success Quote by John Fredriksen

"The most important thing in business is to have a clear vision and stick to it"

About this Quote

In an industry where the “plan” can be blown up by oil shocks, freight-rate swings, regulators, and geopolitics, “clear vision” is less self-help mantra than survival tactic. John Fredriksen built a shipping empire in one of capitalism’s most brutal classrooms: markets that punish hesitation and reward timing. The line reads like a corrective to the modern corporate addiction to constant pivoting, rebrands, and quarterly mood swings. He’s not praising imagination; he’s praising discipline.

The intent is managerial, but the subtext is personal. A “clear vision” in Fredriksen’s world usually means a thesis about cycles: buy assets when everyone else is panicking, cut ruthlessly when the boom turns, and accept being unpopular until the numbers vindicate you. “Stick to it” is also a warning about committees. Shipping and energy reward centralized conviction because the stakes are lopsided: a few decisive moves can define a decade, while consensus often just spreads responsibility for mediocre outcomes.

Context matters because vision here isn’t a poster on a wall; it’s a capital allocation story. Fredriksen’s reputation is tied to aggressive dealmaking, tolerance for volatility, and a willingness to absorb reputational heat if the trade is right. The line quietly reframes leadership as stamina: not charisma, not vibes, not endless optionality, but the ability to keep acting on a coherent view when noise gets loud and incentives push you to flinch. It’s a credo for operating in the storm, not selling calm.

Quote Details

TopicVision & Strategy
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APA Style (7th ed.)
Fredriksen, John. (n.d.). The most important thing in business is to have a clear vision and stick to it. FixQuotes. https://fixquotes.com/quotes/the-most-important-thing-in-business-is-to-have-a-172241/

Chicago Style
Fredriksen, John. "The most important thing in business is to have a clear vision and stick to it." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/the-most-important-thing-in-business-is-to-have-a-172241/.

MLA Style (9th ed.)
"The most important thing in business is to have a clear vision and stick to it." FixQuotes, https://fixquotes.com/quotes/the-most-important-thing-in-business-is-to-have-a-172241/. Accessed 2 Feb. 2026.

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Clear Vision and Sticking to It in Business - John Fredriksen
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About the Author

John Fredriksen

John Fredriksen (born May 10, 1944) is a Businessman from Norway.

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