"The most important thing is to write material that YOU think is funny. If you don't think it's funny, but you're convinced that other people will think it is, well they won't"
About this Quote
The sting is in the follow-up: the fantasy that you can dislike a bit and still successfully sell it because “other people” will. Rocca punctures that with the blunt “well they won’t,” not because audiences are mind-readers, but because comedic timing, emphasis, and conviction are inseparable from the writer’s private sense of surprise. If you’re not delighted by the misdirection, you won’t protect it. If you’re not tickled by the rhythm, you won’t land it. The laugh depends on an internal click that can’t be outsourced to market research.
Context matters here: Rocca comes out of political comedy and public-facing commentary, spaces saturated with trend-chasing and performative “hot takes.” His advice is anti-algorithmic. It’s a reminder that jokes aren’t neutral content; they carry the fingerprints of the person who made them. The subtext is almost moral: pandering is not only artistically thin, it’s strategically stupid, because the audience senses when you’re renting a sensibility instead of speaking from one.
Quote Details
| Topic | Funny |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Rocca, Mo. (2026, January 15). The most important thing is to write material that YOU think is funny. If you don't think it's funny, but you're convinced that other people will think it is, well they won't. FixQuotes. https://fixquotes.com/quotes/the-most-important-thing-is-to-write-material-168164/
Chicago Style
Rocca, Mo. "The most important thing is to write material that YOU think is funny. If you don't think it's funny, but you're convinced that other people will think it is, well they won't." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/the-most-important-thing-is-to-write-material-168164/.
MLA Style (9th ed.)
"The most important thing is to write material that YOU think is funny. If you don't think it's funny, but you're convinced that other people will think it is, well they won't." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/the-most-important-thing-is-to-write-material-168164/. Accessed 12 Feb. 2026.




