"The most successful businessman is the man who holds onto the old just as long as it is good, and grabs the new just as soon as it is better"
About this Quote
The hinge phrase is “just as long as it is good.” Not “comfortable,” not “familiar,” not “profitable forever” - good. That word smuggles in standards: quality, reliability, and the kind of boring competence that keeps customers from fleeing. Then he flips the pressure onto the other side: “grabs the new just as soon as it is better.” The verb “grabs” matters. It’s not “adopts” or “considers.” It’s decisive, competitive, slightly predatory. In Iacocca’s world, hesitation is the real cost center.
Context sharpens the subtext. Iacocca’s reputation was built in an American auto industry that learned the hard way what happens when you cling to legacy thinking while competitors improve manufacturing, design, and fuel efficiency. His career sits inside a broader late-20th-century shift: mass production meeting global competition, brand mythology meeting cold metrics. The quote reads like a corrective to two temptations at once - nostalgia that masquerades as loyalty, and novelty that masquerades as vision. The “most successful” aren’t prophets; they’re editors, cutting what no longer earns its space and keeping what still does.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Iacocca, Lee. (2026, January 18). The most successful businessman is the man who holds onto the old just as long as it is good, and grabs the new just as soon as it is better. FixQuotes. https://fixquotes.com/quotes/the-most-successful-businessman-is-the-man-who-15823/
Chicago Style
Iacocca, Lee. "The most successful businessman is the man who holds onto the old just as long as it is good, and grabs the new just as soon as it is better." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/the-most-successful-businessman-is-the-man-who-15823/.
MLA Style (9th ed.)
"The most successful businessman is the man who holds onto the old just as long as it is good, and grabs the new just as soon as it is better." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/the-most-successful-businessman-is-the-man-who-15823/. Accessed 12 Feb. 2026.











