"The music industry is saying, This is the format, and if you'll fit into this format, you can be on radio, and if radio will play you, MTV will expose you, and MTV will expose you, we'll sell records"
About this Quote
The subtext is grievance, but also diagnosis. Sixx isn’t just complaining that executives have bad taste; he’s describing a feedback loop where exposure is treated as validation, and validation becomes a self-fulfilling prophecy. Radio doesn’t reflect what people want, it teaches them what they’re allowed to want. MTV doesn’t simply “expose” music; it filters it through image, charisma, and camera-ready narratives, turning bands into brands. Records are the end product, not the byproduct.
Context matters: this is a musician forged in the 1980s, when corporate radio formats tightened, MTV became a cultural freeway, and “rock” itself was increasingly segmented into marketable lanes. Coming from a figure associated with spectacle, the critique lands with extra bite: he knows the costume, the lighting, the hooks. He’s not romanticizing purity; he’s indicting a system that confuses distribution with destiny, then calls it merit.
Quote Details
| Topic | Music |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Sixx, Nikki. (2026, January 16). The music industry is saying, This is the format, and if you'll fit into this format, you can be on radio, and if radio will play you, MTV will expose you, and MTV will expose you, we'll sell records. FixQuotes. https://fixquotes.com/quotes/the-music-industry-is-saying-this-is-the-format-100910/
Chicago Style
Sixx, Nikki. "The music industry is saying, This is the format, and if you'll fit into this format, you can be on radio, and if radio will play you, MTV will expose you, and MTV will expose you, we'll sell records." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-music-industry-is-saying-this-is-the-format-100910/.
MLA Style (9th ed.)
"The music industry is saying, This is the format, and if you'll fit into this format, you can be on radio, and if radio will play you, MTV will expose you, and MTV will expose you, we'll sell records." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-music-industry-is-saying-this-is-the-format-100910/. Accessed 10 Feb. 2026.



