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Art & Creativity Quote by Nikki Sixx

"The music industry is saying, This is the format, and if you'll fit into this format, you can be on radio, and if radio will play you, MTV will expose you, and MTV will expose you, we'll sell records"

About this Quote

Nikki Sixx is calling out the industry’s old gatekeeper machine with the blunt clarity of someone who’s been both packaged and punished by it. The sentence moves like a conveyor belt: “format” to “radio” to “MTV” to “sell records.” That rhythm is the point. It mimics the assembly-line logic of pop success, where art isn’t discovered so much as cleared through checkpoints. By stacking “and if” clauses, he makes the pathway sound less like opportunity and more like compliance: fit in, get played, get seen, get sold.

The subtext is grievance, but also diagnosis. Sixx isn’t just complaining that executives have bad taste; he’s describing a feedback loop where exposure is treated as validation, and validation becomes a self-fulfilling prophecy. Radio doesn’t reflect what people want, it teaches them what they’re allowed to want. MTV doesn’t simply “expose” music; it filters it through image, charisma, and camera-ready narratives, turning bands into brands. Records are the end product, not the byproduct.

Context matters: this is a musician forged in the 1980s, when corporate radio formats tightened, MTV became a cultural freeway, and “rock” itself was increasingly segmented into marketable lanes. Coming from a figure associated with spectacle, the critique lands with extra bite: he knows the costume, the lighting, the hooks. He’s not romanticizing purity; he’s indicting a system that confuses distribution with destiny, then calls it merit.

Quote Details

TopicMusic
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Sixx, Nikki. (2026, January 16). The music industry is saying, This is the format, and if you'll fit into this format, you can be on radio, and if radio will play you, MTV will expose you, and MTV will expose you, we'll sell records. FixQuotes. https://fixquotes.com/quotes/the-music-industry-is-saying-this-is-the-format-100910/

Chicago Style
Sixx, Nikki. "The music industry is saying, This is the format, and if you'll fit into this format, you can be on radio, and if radio will play you, MTV will expose you, and MTV will expose you, we'll sell records." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-music-industry-is-saying-this-is-the-format-100910/.

MLA Style (9th ed.)
"The music industry is saying, This is the format, and if you'll fit into this format, you can be on radio, and if radio will play you, MTV will expose you, and MTV will expose you, we'll sell records." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-music-industry-is-saying-this-is-the-format-100910/. Accessed 10 Feb. 2026.

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Nikki Sixx on the Music Industry Format Machine
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About the Author

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Nikki Sixx (born December 11, 1958) is a Musician from USA.

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