"The need to be right all the time is the biggest bar to new ideas"
About this Quote
De Bono’s intent is practical, almost managerial: he’s arguing for a shift from judgment to generation. His subtext is sharper. Being “right all the time” isn’t confidence; it’s status maintenance. It’s the ego’s version of risk management, and it punishes the very behaviors new ideas require: partial thoughts, awkward drafts, wrong turns, and speculative leaps that can’t be immediately justified. In many workplaces and public forums, “right” functions as social currency. Spend it on experimentation and you might look foolish. Hoard it and you look smart, until nothing new happens.
Context matters: de Bono’s “lateral thinking” emerged in a 20th-century culture obsessed with IQ, expertise, and linear logic as markers of authority. He’s not anti-reason; he’s anti-orthodoxy. The line works because it names the hidden trade: when identity fuses with correctness, creativity becomes an existential threat.
Quote Details
| Topic | Embrace Change |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Bono, Edward de. (2026, January 17). The need to be right all the time is the biggest bar to new ideas. FixQuotes. https://fixquotes.com/quotes/the-need-to-be-right-all-the-time-is-the-biggest-78531/
Chicago Style
Bono, Edward de. "The need to be right all the time is the biggest bar to new ideas." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/the-need-to-be-right-all-the-time-is-the-biggest-78531/.
MLA Style (9th ed.)
"The need to be right all the time is the biggest bar to new ideas." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/the-need-to-be-right-all-the-time-is-the-biggest-78531/. Accessed 3 Mar. 2026.










