"The news is what it is. It's going to be good, it's going to be positive, it's going to be negative. It's going to have all sorts of effects on candidates always"
About this Quote
The repetition - “it’s going to be... it’s going to be...” - isn’t poetic so much as procedural. It mimics the cadence of someone managing expectations on camera, sanding down the sharper edges of controversy. By listing “good,” “positive,” and “negative” as if they’re symmetrical, Hyman collapses very different kinds of coverage into a single neutral soup. “Positive” and “good” are basically the same word twice, while “negative” stands alone, a catch-all that could mean legitimate scrutiny, manufactured outrage, or a candidate’s own misconduct. The move: treat all outcomes as inevitable, not earned.
The key tell is the last clause: “all sorts of effects on candidates always.” That “always” universalizes the impact and dodges the specifics. It’s a protective haze - useful in celebrity or political contexts where you want to acknowledge media power without accusing anyone, and without admitting that “the news” is selected, framed, incentivized, and often engineered. The subtext is resignation dressed up as realism: don’t ask who’s shaping the story; accept that the story will shape you.
Quote Details
| Topic | Writing |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Hyman, Mark E. (2026, January 16). The news is what it is. It's going to be good, it's going to be positive, it's going to be negative. It's going to have all sorts of effects on candidates always. FixQuotes. https://fixquotes.com/quotes/the-news-is-what-it-is-its-going-to-be-good-its-112952/
Chicago Style
Hyman, Mark E. "The news is what it is. It's going to be good, it's going to be positive, it's going to be negative. It's going to have all sorts of effects on candidates always." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/the-news-is-what-it-is-its-going-to-be-good-its-112952/.
MLA Style (9th ed.)
"The news is what it is. It's going to be good, it's going to be positive, it's going to be negative. It's going to have all sorts of effects on candidates always." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/the-news-is-what-it-is-its-going-to-be-good-its-112952/. Accessed 13 Feb. 2026.





