"The news media are, for the most part, the bringers of bad news... and it's not entirely the media's fault, bad news gets higher ratings and sells more papers than good news"

This quote by Peter McWilliams suggests that the news media is frequently concentrated on providing problem to the public. This is due to the fact that bad news tends to get higher scores and offer more papers than excellent news. This suggests that the media is driven by revenue and scores, rather than supplying the public with well balanced and accurate news. It also suggests that the media is not totally to blame for the frequency of problem, as it is the general public's demand for it that drives the media to focus on it. This quote highlights the importance of the general public knowing the news they consume and the potential predisposition that might exist.