"The newspaper fits the reader's program while the listener must fit the broadcaster's program"
About this Quote
Broadcast, by contrast, is a timetable. The listener has to show up when the signal says so, accept the sequence, and absorb stories in the order chosen by someone else. Even when you disagree, you’re still inside the broadcaster’s pacing, held by the cadence of a voice and the momentum of “what’s next.” That structural fact has political consequences: agenda-setting becomes literal. If a broadcaster decides what matters at 6:05, the public learns to experience importance as a scheduled event rather than a chosen inquiry.
The context matters: Brewster, a university leader in the mid-20th century, watched mass broadcast media become the dominant civic soundtrack. His intent isn’t nostalgia for ink; it’s a defense of the citizen as an active participant rather than a captive audience. The subtext is educational: democratic competence depends on self-directed attention. Once media becomes something you “tune into” instead of something you work through, persuasion gets easier, complexity gets expensive, and the public sphere starts to resemble a classroom where the bell, not curiosity, decides what happens next.
Quote Details
| Topic | Writing |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Jr., Kingman Brewster,. (2026, January 17). The newspaper fits the reader's program while the listener must fit the broadcaster's program. FixQuotes. https://fixquotes.com/quotes/the-newspaper-fits-the-readers-program-while-the-56139/
Chicago Style
Jr., Kingman Brewster,. "The newspaper fits the reader's program while the listener must fit the broadcaster's program." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/the-newspaper-fits-the-readers-program-while-the-56139/.
MLA Style (9th ed.)
"The newspaper fits the reader's program while the listener must fit the broadcaster's program." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/the-newspaper-fits-the-readers-program-while-the-56139/. Accessed 13 Feb. 2026.





