"The old rules and the old methods of winning are gone"
About this Quote
“The old rules and the old methods of winning are gone” is campaign-world prophecy dressed up as a clean, declarative sentence. Dick Morris isn’t writing poetry here; he’s doing what political strategists do best: turning contingency into destiny. The line works because it carries the swagger of inevitability while quietly issuing a sales pitch for disruption.
The intent is to clear the board. By announcing the death of “old rules,” Morris authorizes rule-breaking without having to defend any specific breach. It’s a rhetorical permission slip: if the game has changed, then tactics that once looked cynical, crude, or unethical can be reframed as simply “adaptation.” “Winning” is the tell. The quote doesn’t mourn a lost civic culture; it celebrates a new one where outcomes outrank norms. The values are baked in: politics as competition first, governance second.
The subtext is equal parts warning and recruitment. To rivals: your instincts are obsolete. To allies: follow me, I understand the new terrain. It’s also a subtle inoculation against accountability. If you lose, you didn’t misread voters or overreach; you failed to accept modernity.
Context matters because Morris is a figure synonymous with the professionalization of political hardball in the TV-and-polling era, later amplified by cable news and the internet. In that world, “methods of winning” shift from coalition-building and persuasion toward message discipline, rapid-response combat, and narrative domination. The quote flatters audiences who want to believe they’re living through a rupture - and it equips operatives with a story that makes escalation feel like common sense.
The intent is to clear the board. By announcing the death of “old rules,” Morris authorizes rule-breaking without having to defend any specific breach. It’s a rhetorical permission slip: if the game has changed, then tactics that once looked cynical, crude, or unethical can be reframed as simply “adaptation.” “Winning” is the tell. The quote doesn’t mourn a lost civic culture; it celebrates a new one where outcomes outrank norms. The values are baked in: politics as competition first, governance second.
The subtext is equal parts warning and recruitment. To rivals: your instincts are obsolete. To allies: follow me, I understand the new terrain. It’s also a subtle inoculation against accountability. If you lose, you didn’t misread voters or overreach; you failed to accept modernity.
Context matters because Morris is a figure synonymous with the professionalization of political hardball in the TV-and-polling era, later amplified by cable news and the internet. In that world, “methods of winning” shift from coalition-building and persuasion toward message discipline, rapid-response combat, and narrative domination. The quote flatters audiences who want to believe they’re living through a rupture - and it equips operatives with a story that makes escalation feel like common sense.
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