"The one thing I have learned as a CEO is that leadership at various levels is vastly different. When I was leading a function or a business, there were certain demands and requirements to be a leader. As you move up the organization, the requirements for leading that organization don't grow vertically; they grow exponentially"
About this Quote
Her most revealing move is mathematical. Saying demands grow “exponentially” isn’t just emphasis; it’s a warning about nonlinearity. At lower levels, effort often maps cleanly to output: execute well, hit targets, build a team. At the top, each decision multiplies through culture, incentives, and external stakeholders. A memo becomes morale. A product bet becomes a reputation story. A hiring choice becomes an organizational philosophy. The CEO isn’t simply “more responsible”; the CEO is responsible in ways that compound.
The subtext is also personal and corrective. Nooyi came up in an era when “operational” credibility was often used to gatekeep leadership roles, especially for women and immigrants. She’s arguing that operational mastery is necessary but insufficient - and that the real work of senior leadership is system design: aligning competing priorities, absorbing public scrutiny, and making choices where success is defined after the fact.
Contextually, it reads like advice to high performers who assume the next rung is just more of the same. Nooyi is telling them: prepare to unlearn.
Quote Details
| Topic | Leadership |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Nooyi, Indra. (2026, January 17). The one thing I have learned as a CEO is that leadership at various levels is vastly different. When I was leading a function or a business, there were certain demands and requirements to be a leader. As you move up the organization, the requirements for leading that organization don't grow vertically; they grow exponentially. FixQuotes. https://fixquotes.com/quotes/the-one-thing-i-have-learned-as-a-ceo-is-that-54778/
Chicago Style
Nooyi, Indra. "The one thing I have learned as a CEO is that leadership at various levels is vastly different. When I was leading a function or a business, there were certain demands and requirements to be a leader. As you move up the organization, the requirements for leading that organization don't grow vertically; they grow exponentially." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/the-one-thing-i-have-learned-as-a-ceo-is-that-54778/.
MLA Style (9th ed.)
"The one thing I have learned as a CEO is that leadership at various levels is vastly different. When I was leading a function or a business, there were certain demands and requirements to be a leader. As you move up the organization, the requirements for leading that organization don't grow vertically; they grow exponentially." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/the-one-thing-i-have-learned-as-a-ceo-is-that-54778/. Accessed 12 Feb. 2026.






