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Creativity Quote by Nat King Cole

"The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear"

About this Quote

Nat King Cole’s line lands with the quiet force of someone who’s already done the impossible and is telling you what’s still ugly about it. He doesn’t describe television as a carnival of open bigotry; he isolates “some advertising agencies,” the money gatekeepers who decide what America gets to see. That specificity matters. Cole is pointing at the real power in commercial TV: not just networks, but sponsors who bankroll “acceptable” images of Black success.

The rhetorical move is even sharper: he downgrades “prejudice” to “fear.” It’s not absolution; it’s an indictment. Fear is prejudice with a business plan. It’s the anxious calculation that a Black man in a suit, fronting a mainstream variety show, might provoke boycotts, spook white consumers, or disrupt the fiction of a racially uncomplicated America. By framing it as fear, Cole exposes how racism often hides behind supposedly neutral market logic: “We’re not biased, we’re just worried about reaction.” That’s the language of plausible deniability, and he punctures it.

The context is brutal. Cole hosted The Nat King Cole Show in the mid-1950s, a landmark moment that still struggled to secure national sponsorship; he faced threats and even physical attack. So when he says “anywhere in TV,” he’s speaking as proof-of-concept and as casualty. The subtext is a warning: representation isn’t just about talent or airtime; it’s about who’s willing to underwrite the risk of letting the country see itself differently.

Quote Details

TopicEquality
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Citation Formats

APA Style (7th ed.)
Cole, Nat King. (2026, January 15). The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear. FixQuotes. https://fixquotes.com/quotes/the-only-prejudice-ive-found-anywhere-in-tv-is-in-147351/

Chicago Style
Cole, Nat King. "The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/the-only-prejudice-ive-found-anywhere-in-tv-is-in-147351/.

MLA Style (9th ed.)
"The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/the-only-prejudice-ive-found-anywhere-in-tv-is-in-147351/. Accessed 22 Feb. 2026.

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Nat King Cole on advertiser fear and TV prejudice
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About the Author

Nat King Cole

Nat King Cole (March 17, 1919 - February 15, 1965) was a Musician from USA.

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