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Daily Inspiration Quote by David Brinkley

"The only way to do news on television is not to be terrified of it"

About this Quote

Television news is supposed to look effortless: the calm anchor, the crisp package, the controlled chaos flattened into a reassuring rectangle. Brinkley punctures that illusion by admitting the medium’s true baseline emotion is fear. Not fear of the story, exactly, but fear of the machine around it: the live shot that can collapse, the producer in your ear, the countdown clock, the sponsor’s shadow, the ratings graph that quietly edits your courage. His line works because it treats “doing news” less as a civic ritual and more as performance under pressure, where the medium itself tries to steer the message.

The subtext is a warning about what terror does to journalism. Fear makes you predictable. It pushes you toward safe scripts, official sources, polite euphemisms, the kind of “balance” that’s really just risk management. On TV, terror also encourages a particular aesthetic: confidence as costume. Brinkley suggests the only honest way through is to stop treating the camera as a judge. If you’re frightened of television, you’ll serve television. If you’re not, you might serve the public.

Context matters: Brinkley came up when broadcast news was consolidating its authority, selling seriousness inside an entertainment platform. He had a front-row seat to the tension between credibility and show business, especially as television accelerated politics into a nightly spectacle. The quote isn’t romantic about the newsroom; it’s pragmatic. Courage here isn’t heroism. It’s refusing to let the medium’s incentives rewrite your instincts in real time.

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Embrace News on TV Without Fear: Insights from Brinkley
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David Brinkley (July 10, 1920 - June 11, 2003) was a Journalist from USA.

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