"The only way to ensure a film is going to sell is put Will Smith in it, and you open it in 3,000 theaters, and make sure we have all the top promotional spots in each venue"
About this Quote
The Will Smith name-drop is doing double duty. It is respect for a rare kind of bankability, but also an indictment of how narrow the gate can be. When one actor becomes shorthand for "risk-free", everyone else becomes a risk, especially actors who do not fit the industry's default assumptions about who "opens" worldwide. Coming from Epps - a working actor who has watched hits, misses, and the politics of casting - the quote reads like someone describing the rules without pretending they are fair.
The real bite is in the logistics: "3,000 theaters" and "top promotional spots". That is not art talk; that is distribution warfare. It frames moviegoing as a battle for attention where access is engineered before an audience has a chance to choose. The subtext is uncomfortable: studios often confuse market dominance with demand, then use the resulting numbers as proof that the system is meritocratic.
Epps is also quietly mourning a vanished middle: films that once lived or died on word-of-mouth now get smothered by openings designed to win the weekend, not the long game.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Epps, Omar. (2026, February 17). The only way to ensure a film is going to sell is put Will Smith in it, and you open it in 3,000 theaters, and make sure we have all the top promotional spots in each venue. FixQuotes. https://fixquotes.com/quotes/the-only-way-to-ensure-a-film-is-going-to-sell-is-169628/
Chicago Style
Epps, Omar. "The only way to ensure a film is going to sell is put Will Smith in it, and you open it in 3,000 theaters, and make sure we have all the top promotional spots in each venue." FixQuotes. February 17, 2026. https://fixquotes.com/quotes/the-only-way-to-ensure-a-film-is-going-to-sell-is-169628/.
MLA Style (9th ed.)
"The only way to ensure a film is going to sell is put Will Smith in it, and you open it in 3,000 theaters, and make sure we have all the top promotional spots in each venue." FixQuotes, 17 Feb. 2026, https://fixquotes.com/quotes/the-only-way-to-ensure-a-film-is-going-to-sell-is-169628/. Accessed 3 Mar. 2026.




