"The opposite for courage is not cowardice, it is conformity. Even a dead fish can go with the flow"
About this Quote
The dead fish jab is doing more than landing a punchline. It reframes “going with the flow” - a phrase that usually connotes ease, spiritual flexibility, even wisdom - as a kind of moral decomposition. If even a corpse can drift downstream, then drifting can’t be a virtue; it’s the default setting of systems that prefer obedience to thought. The insult isn’t aimed at individuals so much as the culture that trains them to equate fitting in with being safe, employable, likable.
Context matters: Hightower’s career in Texas politics and progressive activism is built on calling out corporate capture and small-town good-ol’-boy consensus. In that world, the real risk isn’t physical danger; it’s social punishment. The quote’s intent is mobilizing, not meditative: to make dissent feel not heroic but basic, like the minimum requirement for being alive rather than merely carried along.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Later attribution: Outsmart Your Instincts (Adam Hansen, Ed Harrington, Beth Storz, 2017) modern compilationISBN: 9780997384512 · ID: uD-jDQAAQBAJ
Evidence:
... The opposite for courage is not cowardice , it is conformity . Even a dead fish can go with the flow . " -Jim Hightower CAMERA ZOOMS IN ON A PREHISTORIC CLAN COUNCIL . AS CLOSE AS we can translate , it goes something like this : Atouk ... |
| Cite |
Citation Formats
APA Style (7th ed.)
Hightower, Jim. (2026, March 25). The opposite for courage is not cowardice, it is conformity. Even a dead fish can go with the flow. FixQuotes. https://fixquotes.com/quotes/the-opposite-for-courage-is-not-cowardice-it-is-70578/
Chicago Style
Hightower, Jim. "The opposite for courage is not cowardice, it is conformity. Even a dead fish can go with the flow." FixQuotes. March 25, 2026. https://fixquotes.com/quotes/the-opposite-for-courage-is-not-cowardice-it-is-70578/.
MLA Style (9th ed.)
"The opposite for courage is not cowardice, it is conformity. Even a dead fish can go with the flow." FixQuotes, 25 Mar. 2026, https://fixquotes.com/quotes/the-opposite-for-courage-is-not-cowardice-it-is-70578/. Accessed 29 Mar. 2026.








