"The Paramount executives were so pleased with Sunset Boulevard that they asked me to do a publicity tour"

This quote by Gloria Swanson speaks to the success of her 1950 film, Sunset Boulevard. The Paramount executives were so happy with the movie that they asked Swanson to do a publicity trip. This recommends that the executives were confident in the film's success and wished to capitalize on it by having Swanson promote it. This might have been in the kind of interviews, press conferences, or other promotional occasions. It is a testimony to Swanson's skill and the film's quality that the executives were so delighted with it that they wanted to invest in a promotion tour. This quote speaks with the power of Swanson's performance and the impact of the film.