"The pictures are created by the listener, with a little help from the broadcaster. The pictures are perfect. If you're showing pictures, different things in that picture can distract from the spoken word"

This quote by Bob Edwards talks with the power of radio as a tool. He recommends that the audience is the one that creates the pictures in their mind, with a little help from the broadcaster. The images developed in the audience's mind are ideal, as they are not sidetracked by any type of visuals. This is in contrast to television, where the visuals can be sidetracking from the talked word. Edwards is emphasizing the power of radio to produce vibrant images in the listener's mind, without any visual diversions. He is additionally highlighting the value of the broadcaster in helping to create these photos. The broadcaster's words and also descriptions can assist to bring the listener's creative imagination to life, developing excellent images in their mind.