"The place was built on the premise that people want to gamble, and they may as well do it here. They look after their clientele, and, hell, they treat me like I'm one of their family"
About this Quote
Then Brimley pivots from economics to intimacy. “They look after their clientele” is corporate reassurance, the kind of phrase that belongs in a brochure. But “hell, they treat me like I’m one of their family” cracks the PR voice and reveals the real product: belonging. Casinos don’t just sell risk; they sell recognition. Being remembered, comped, greeted by name turns anonymous loss into a social ritual. “Family” is doing a lot of work here: it suggests warmth and protection while also hinting at the transactional loyalty expected in return. Families keep score, too, just not always on receipts.
The context matters because Brimley’s screen persona trades in steadiness and trust - the kind of guy you’d believe about fairness even while describing a fundamentally unfair game. His endorsement lands not as starry-eyed hype but as a shrugging acceptance: if temptation is constant, choose the place that at least smiles while taking your money. That’s Vegas’s most honest seduction.
Quote Details
| Topic | Customer Service |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Brimley, Wilford. (2026, January 15). The place was built on the premise that people want to gamble, and they may as well do it here. They look after their clientele, and, hell, they treat me like I'm one of their family. FixQuotes. https://fixquotes.com/quotes/the-place-was-built-on-the-premise-that-people-169149/
Chicago Style
Brimley, Wilford. "The place was built on the premise that people want to gamble, and they may as well do it here. They look after their clientele, and, hell, they treat me like I'm one of their family." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/the-place-was-built-on-the-premise-that-people-169149/.
MLA Style (9th ed.)
"The place was built on the premise that people want to gamble, and they may as well do it here. They look after their clientele, and, hell, they treat me like I'm one of their family." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/the-place-was-built-on-the-premise-that-people-169149/. Accessed 21 Feb. 2026.









