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Wit & Attitude Quote by Wilford Brimley

"The place was built on the premise that people want to gamble, and they may as well do it here. They look after their clientele, and, hell, they treat me like I'm one of their family"

About this Quote

Las Vegas has always sold itself as a moral loophole with good lighting, and Brimley clocks the bargain in plain, working-man language. “Built on the premise” sounds almost like a zoning application, but it’s doing sharper work: it frames gambling not as vice but as inevitability. People are going to do it anyway, so the city’s pitch is harm management dressed up as hospitality. The quiet cynicism is that the house isn’t redeeming anyone; it’s simply offering a cleaner, more controlled version of the same impulse.

Then Brimley pivots from economics to intimacy. “They look after their clientele” is corporate reassurance, the kind of phrase that belongs in a brochure. But “hell, they treat me like I’m one of their family” cracks the PR voice and reveals the real product: belonging. Casinos don’t just sell risk; they sell recognition. Being remembered, comped, greeted by name turns anonymous loss into a social ritual. “Family” is doing a lot of work here: it suggests warmth and protection while also hinting at the transactional loyalty expected in return. Families keep score, too, just not always on receipts.

The context matters because Brimley’s screen persona trades in steadiness and trust - the kind of guy you’d believe about fairness even while describing a fundamentally unfair game. His endorsement lands not as starry-eyed hype but as a shrugging acceptance: if temptation is constant, choose the place that at least smiles while taking your money. That’s Vegas’s most honest seduction.

Quote Details

TopicCustomer Service
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Citation Formats

APA Style (7th ed.)
Brimley, Wilford. (2026, January 15). The place was built on the premise that people want to gamble, and they may as well do it here. They look after their clientele, and, hell, they treat me like I'm one of their family. FixQuotes. https://fixquotes.com/quotes/the-place-was-built-on-the-premise-that-people-169149/

Chicago Style
Brimley, Wilford. "The place was built on the premise that people want to gamble, and they may as well do it here. They look after their clientele, and, hell, they treat me like I'm one of their family." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/the-place-was-built-on-the-premise-that-people-169149/.

MLA Style (9th ed.)
"The place was built on the premise that people want to gamble, and they may as well do it here. They look after their clientele, and, hell, they treat me like I'm one of their family." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/the-place-was-built-on-the-premise-that-people-169149/. Accessed 21 Feb. 2026.

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Wilford Brimley (born September 27, 1924) is a Actor from USA.

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