"The process and the great smells it produces make everyone hungry and get everyone's mouth watering. And it gives men a chance to cook"
About this Quote
Then the line tilts: “And it gives men a chance to cook.” That “chance” carries the real subtext. It implies men want in, but need permission, an on-ramp, a culturally acceptable pretext. Flay isn’t talking about everyday domestic labor; he’s talking about cooking as performance - grilling, competition, technique, the kind of culinary arena where masculinity can show up without getting mistaken for caretaking. It’s a tidy summary of the Food Network era, when male chefs became stars by recoding the kitchen from obligation to play, from routine to event.
The intent isn’t exactly feminist or regressive; it’s pragmatic branding. Flay frames cooking as an appetite-triggering show that welcomes men without demanding they renegotiate their identity. The joke is that the “great smells” are doing double duty: seducing the audience and masking the gender politics.
Quote Details
| Topic | Cooking |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Flay, Bobby. (2026, January 17). The process and the great smells it produces make everyone hungry and get everyone's mouth watering. And it gives men a chance to cook. FixQuotes. https://fixquotes.com/quotes/the-process-and-the-great-smells-it-produces-make-66740/
Chicago Style
Flay, Bobby. "The process and the great smells it produces make everyone hungry and get everyone's mouth watering. And it gives men a chance to cook." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/the-process-and-the-great-smells-it-produces-make-66740/.
MLA Style (9th ed.)
"The process and the great smells it produces make everyone hungry and get everyone's mouth watering. And it gives men a chance to cook." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/the-process-and-the-great-smells-it-produces-make-66740/. Accessed 17 Feb. 2026.









