"The prudent course is to make an investment in learning, testing and understanding, determine how the new concepts compare to how you now operate and thoughtfully determine how they apply to what you want to achieve in the future"
About this Quote
The key move is his reframing of learning as “investment.” That word smuggles in an executive’s moral vocabulary: learning isn’t self-improvement theater, it’s capital allocation. “Testing and understanding” is a quiet swipe at trend-chasing. He’s not preaching curiosity for its own sake; he’s demanding evidence, comparison, and translation into operational reality.
Notice the sequencing. First: exposure to “new concepts.” Second: a brutally honest benchmark against “how you now operate.” Hock is insisting on friction, not inspiration. He assumes the organization is full of habits that feel rational internally but may be obsolete externally. The quote pressures leaders to treat their current model as a hypothesis, not an identity.
The final clause - “thoughtfully determine how they apply to what you want to achieve in the future” - reveals the deeper context: strategy as intentional design, not reactive adoption. Hock is wary of innovation-as-costume. The future, in his view, isn’t something you predict; it’s something you prepare to navigate by building the muscle of disciplined learning, then choosing what to keep, what to discard, and what to adapt.
Quote Details
| Topic | Learning |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Hock, Dee. (2026, January 17). The prudent course is to make an investment in learning, testing and understanding, determine how the new concepts compare to how you now operate and thoughtfully determine how they apply to what you want to achieve in the future. FixQuotes. https://fixquotes.com/quotes/the-prudent-course-is-to-make-an-investment-in-72832/
Chicago Style
Hock, Dee. "The prudent course is to make an investment in learning, testing and understanding, determine how the new concepts compare to how you now operate and thoughtfully determine how they apply to what you want to achieve in the future." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/the-prudent-course-is-to-make-an-investment-in-72832/.
MLA Style (9th ed.)
"The prudent course is to make an investment in learning, testing and understanding, determine how the new concepts compare to how you now operate and thoughtfully determine how they apply to what you want to achieve in the future." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/the-prudent-course-is-to-make-an-investment-in-72832/. Accessed 12 Feb. 2026.






