"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying"

This quote by David Ogilvy speaks to the idea that while pursuing quality might not be as successful as pursuing bigness, it can be more satisfying. Ogilvy is suggesting that while it might be easier to concentrate on accomplishing a large scale success, it is more fulfilling to strive for quality. He is suggesting that the pursuit of quality is more meaningful and satisfying, even if it is not as lucrative. This quote encourages individuals to concentrate on quality over amount, and to strive for quality in whatever they do. Ogilvy is recommending that while it might be harder to achieve excellence, it deserves the effort. He is highlighting that the pursuit of quality is more rewarding than the pursuit of bigness, which it is important to concentrate on quality over amount.