Success Quote by Mark Zuckerberg

Zuckerberg frames Facebook’s power problem as a user-skills problem. The pivot is subtle: the “real question” isn’t whether Facebook should collect, nudge, or monetize attention, but whether people have the “tools” to navigate what’s already been built. In that phrasing, responsibility slides from platform architecture to individual choice. If outcomes are bad, it’s because users lacked the right dashboard, the right prompt, the right literacy - not because the system was designed to make sharing effortless and restraint inconvenient.

“Make it easier and easier” sounds benevolent, but it’s also an admission: complexity is the moat. Privacy and sharing decisions on Facebook have historically been buried in settings, scattered across product surfaces, and rewritten as features ship. The promise of ever-better “tools” positions the company as an ongoing guardian, even as the target keeps moving. It’s a comforting narrative for regulators and users alike: we’re iterating toward control.

The subtext is crisis management, the post-2016/early Cambridge Analytica era when “consent” became a political problem and trust a business risk. Zuckerberg’s rhetoric borrows from consumer tech’s favorite moral alibi: choice. Give people toggles, dialogs, and explanations, and the platform can claim neutrality while continuing to optimize for growth.

The final line - “we’re failing them” - is carefully calibrated contrition. It acknowledges harm without specifying the source of harm. Failure isn’t exploitation; it’s a service gap. The company isn’t accused of taking too much, only of not helping users manage what it takes.