"The reason people like to watch ball games is because they don't really know exactly what's going to happen from moment to moment. That's why you watch the entire thing"

In this quote, designer Isaac Mizrahi recommends that the appeal of viewing ballgame depends on the unpredictability of the events that unfold. Unlike scripted shows or movies, where the result is predetermined, ball games provide a sense of excitement and anticipation as the action unfolds in genuine time. This uncertainty keeps audiences engaged and purchased the game, as they never know what may happen next. Mizrahi likewise suggests that this is the reason why people enjoy the whole game, instead of simply the highlights or last score. The thrill of not understanding what will take place next is what makes seeing ballgame so satisfying.