"The result of long-term relationships is better and better quality, and lower and lower costs"
About this Quote
The subtext is that cost and quality aren’t opposing sliders. In Deming’s world, they’re coupled through variation. Long-term partnerships let organizations reduce variation because both sides can invest in shared standards, stable processes, and honest feedback loops. A vendor who expects to be replaced next quarter has every incentive to optimize for today’s price, not tomorrow’s performance. A vendor who expects to be there next year can justify better tooling, training, and process control. The relationship becomes a platform for learning.
Context matters: Deming’s influence in postwar Japan and later in U.S. industry was rooted in a critique of short-termism and scoreboard management. “Lower costs” here isn’t a pep-talk about frugality; it’s a systems claim: once the system stabilizes, waste drains out. The line also quietly indicts adversarial procurement culture. It’s not romantic about loyalty; it’s pragmatic about interdependence. Trust, in Deming’s framing, is an engineering input.
Quote Details
| Topic | Business |
|---|---|
| Source | Later attribution: Managing Customer Experience and Relationships (Don Peppers, Martha Rogers, 2022) modern compilationISBN: 9781119815334 · ID: O8Z6EAAAQBAJ
Evidence: ... The result of long - term relationships is better and better quality , and lower and lower costs . -W . Edwards Deming In this chapter , we explore the most fundamental ideas about the value that custom- ers represent for an enterprise ... Other candidates (1) Out of the Crisis (W. Edwards Deming, 1982)50.0% Result: Better and better quality as time goes on, with lower and lower costs (Chapter 2, section: "4. End the practi... |
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Citation Formats
APA Style (7th ed.)
Deming, W. Edwards. (2026, February 8). The result of long-term relationships is better and better quality, and lower and lower costs. FixQuotes. https://fixquotes.com/quotes/the-result-of-long-term-relationships-is-better-15019/
Chicago Style
Deming, W. Edwards. "The result of long-term relationships is better and better quality, and lower and lower costs." FixQuotes. February 8, 2026. https://fixquotes.com/quotes/the-result-of-long-term-relationships-is-better-15019/.
MLA Style (9th ed.)
"The result of long-term relationships is better and better quality, and lower and lower costs." FixQuotes, 8 Feb. 2026, https://fixquotes.com/quotes/the-result-of-long-term-relationships-is-better-15019/. Accessed 13 Feb. 2026.






