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Time & Perspective Quote by Lewis Carroll

"The rule is, jam tomorrow and jam yesterday - but never jam today"

About this Quote

A children’s-book joke that doubles as a scalpel for adult logic. In Through the Looking-Glass, the White Queen offers Alice a deal: jam every day except the only day you can ever actually taste it. Carroll is parodying a certain kind of rational talk - the kind that hides behind grammar, technicality, and “rules” to make deprivation sound sensible. The gag hinges on the slipperiness of time: “tomorrow” and “yesterday” are always available as concepts, never as lived experience. By the time tomorrow arrives, it’s renamed “today,” and the promise recedes again. Language becomes a rigged game.

That’s the subtext: power loves the future tense. “Jam tomorrow” is the soft-focus marketing copy of consolation prizes, from politicians promising reforms to employers dangling promotions to religions postponing justice into the afterlife. Carroll’s wit doesn’t preach; it exposes the mechanism. The Queen isn’t cruel in a melodramatic way, she’s bureaucratic - the kind of authority that can deny you with a smile because the denial is technically correct. It’s absurd, but it’s also familiar.

Context matters: Carroll was a logician as much as a storyteller, and the Looking-Glass world is built to show how supposedly airtight reasoning can become nonsense when the premises are warped. The line lasts because it captures a permanent modern condition: being endlessly managed by promises that are always just out of reach, made plausible by the neat trick of words.

Quote Details

TopicWitty One-Liners
SourceLewis Carroll, Through the Looking-Glass and What Alice Found There (1871). Line spoken by the White Queen: "The rule is, jam to-morrow and jam yesterday - but never jam to-day."
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Citation Formats

APA Style (7th ed.)
Carroll, Lewis. (n.d.). The rule is, jam tomorrow and jam yesterday - but never jam today. FixQuotes. https://fixquotes.com/quotes/the-rule-is-jam-tomorrow-and-jam-yesterday-but-22414/

Chicago Style
Carroll, Lewis. "The rule is, jam tomorrow and jam yesterday - but never jam today." FixQuotes. Accessed February 1, 2026. https://fixquotes.com/quotes/the-rule-is-jam-tomorrow-and-jam-yesterday-but-22414/.

MLA Style (9th ed.)
"The rule is, jam tomorrow and jam yesterday - but never jam today." FixQuotes, https://fixquotes.com/quotes/the-rule-is-jam-tomorrow-and-jam-yesterday-but-22414/. Accessed 1 Feb. 2026.

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Jam Tomorrow and Jam Yesterday - Lewis Carroll
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About the Author

Lewis Carroll

Lewis Carroll (January 27, 1832 - January 14, 1898) was a Author from England.

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