"The rule is, jam tomorrow and jam yesterday - but never jam today"
About this Quote
That’s the subtext: power loves the future tense. “Jam tomorrow” is the soft-focus marketing copy of consolation prizes, from politicians promising reforms to employers dangling promotions to religions postponing justice into the afterlife. Carroll’s wit doesn’t preach; it exposes the mechanism. The Queen isn’t cruel in a melodramatic way, she’s bureaucratic - the kind of authority that can deny you with a smile because the denial is technically correct. It’s absurd, but it’s also familiar.
Context matters: Carroll was a logician as much as a storyteller, and the Looking-Glass world is built to show how supposedly airtight reasoning can become nonsense when the premises are warped. The line lasts because it captures a permanent modern condition: being endlessly managed by promises that are always just out of reach, made plausible by the neat trick of words.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Lewis Carroll, Through the Looking-Glass and What Alice Found There (1871). Line spoken by the White Queen: "The rule is, jam to-morrow and jam yesterday - but never jam to-day." |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Carroll, Lewis. (n.d.). The rule is, jam tomorrow and jam yesterday - but never jam today. FixQuotes. https://fixquotes.com/quotes/the-rule-is-jam-tomorrow-and-jam-yesterday-but-22414/
Chicago Style
Carroll, Lewis. "The rule is, jam tomorrow and jam yesterday - but never jam today." FixQuotes. Accessed February 1, 2026. https://fixquotes.com/quotes/the-rule-is-jam-tomorrow-and-jam-yesterday-but-22414/.
MLA Style (9th ed.)
"The rule is, jam tomorrow and jam yesterday - but never jam today." FixQuotes, https://fixquotes.com/quotes/the-rule-is-jam-tomorrow-and-jam-yesterday-but-22414/. Accessed 1 Feb. 2026.




